Agile Digital Transformation

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Agile Digital Transformation Authors: Pat Romanski, William Schmarzo, Jason Bloomberg, Liz McMillan

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Boys & Girls Clubs of America, Girl Scouts of the USA and National PTA Unite to Help Families Raise Kids in a Digital Age

Boys & Girls Clubs of America, Girl Scouts of the USA and National PTA Unite to Help Families Raise Kids in a Digital Age

SUNNYVALE, Calif., April 5 /PRNewswire/ -- More than ever before, American children are spending much of their lives with digital media and technology. As our country confronts the digital age, three leading youth and family service non-profit organizations -- National PTA, Boys & Girls Clubs of America and Girl Scouts of the USA -- have aligned with the Harmony Digital Media Consortium and its first corporate participant Yahoo! to launch The Digital Living Project, a technology and digital media education program for families nationwide.

Together, the three non-profits comprise roughly 15 million active members with an outreach that spans every zip code in the country, enabling The Digital Living Project to serve as the distribution channel for information and services related to raising families in the digital age. The program will generate and consolidate information on media and technology, and distribute that information online, through new programs, in published journals, and in-person. The non-profits are also developing unified recommendations to present to legislators in Washington, D.C. later this year.

In an alliance with Yahoo! Music, The Digital Living Project's first initiative will focus on the safe and ethical use of digital media and technology, addressing issues from file-sharing to plagiarism, and from downloading content to respecting the rights of authors, artists and programmers. The program's web site, http://www.digitallivingproject.com/, launches today and includes an introductory downloadable guide covering the importance of digital safety and ethics for children. The next publication will be available in May. New initiatives will be announced throughout the year.

Boys & Girls Clubs of America comprises a national network of some 3,400 neighborhood-based facilities annually serving more than four million young people, primarily from disadvantaged circumstances. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize character and leadership development, education and career development, health and life skills, the arts, sports, fitness and recreation. Visit us at http://www.bgca.org/.

Girl Scouts of the USA is the preeminent organization for girls, and has more than 3.8 million girl and adult members. Now in its 93rd year, Girl Scouting cultivates values, social conscience and self-esteem in girls while teaching them the critical life skills to succeed as adults. In Girl Scouting, girls discover the fun, friendship, and power of girls together. The organization strives to serve girls from every corner of the United States, Puerto Rico, and the Virgin Islands. Visit us at http://www.girlscouts.org/news/ or at http://www.studio2b.org/.

National PTA: With 6 million members, National PTA is the largest volunteer child advocacy organization in the United States. Since its founding in 1897, National PTA has prided itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in National PTA is open to anyone who is concerned with the education, health, and welfare of children and youth. For more information about National PTA, visit http://www.pta.org/.

Yahoo! Music (http://music.yahoo.com/), offers user the most comprehensive music-related content, features and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Yahoo! is also home to Musicmatch, which offers music software and services to help users, manage, enjoy and buy music that best matches their unique tastes.

Harmony Digital Media Consortium (http://www.harmonydmc.com/) is an organization composed of educators, media executives and technologists, established to create useful new tools for families confronting both the great potential and challenges of the digital age. To this end, Harmony DMC founded The Digital Living Project (http://www.digitallivingproject.com/) with three of the world's leading non-profit youth organizations, Boys & Girls Clubs of America, Girl Scouts of the USA and National PTA. Harmony DMC provides The Digital Living Project with development of valuable relationships, materials and tools designed to educate and enable families in the use of digital media.

Harmony Digital Media Consortium

CONTACT: Elizabeth King, +1-860-355-9815, [email protected], or Andrea
Lillo, +1-212-229-0500 ext. 276, [email protected], both of Patrice Tanaka &
Company, Inc., both for Harmony Digital Media Consortium

Web site: http://www.harmonydmc.com/
http://www.digitallivingproject.com/
http://www.bgca.org/
http://www.girlscouts.org/news
http://www.studio2b.org/
http://www.pta.org/
http://music.yahoo.com/

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