Agile Digital Transformation

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Agile Digital Transformation Authors: Pat Romanski, Elizabeth White, Liz McMillan, Nate Vickery, Kevin Benedict

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Maximizing Opportunity of Cloud Options

By Pete Bartolik 

Amazon Web Services (AWS), the largest public cloud vendor, is aiming to lock in its partners who deal directly with end-customers. At AWS re:Invent last November, AWS CEO Andy Jassy reportedly urged partners to stop hedging and go all-in with AWS. “The reality is, we are going to direct business to our partners who are committed and who really understand the platform because our customers want partners who understand the details of our platform,” Jassy said, according to a ZDNet report.

Oracle is even more brazen, according to Jason Bloomberg, president of industry analyst firm Intellyx, who offers a stinging indictment in Forbes that the company is engineering underlying hardware to optimize for its software; is “tricking customers into using features they haven’t licensed,” and then using license audits to buy cloud options; and raising rates for using its software on AWS or Microsoft Azure. Hardly surprising that they’d rather their customers run Oracle applications on Oracle cloud, where there is greater likelihood of maximizing profits over the long term.

Read the entire article at https://www.cio.com/article/3239504/cloud-computing/maximizing-opportunity-of-cloud-options.html

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).