Agile Digital Transformation

Agile Digital Transformation

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Agile Digital Transformation Authors: Liz McMillan, Pat Romanski, Jason Bloomberg, Elizabeth White, SmartBear Blog

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Maximizing Opportunity of Cloud Options

By Pete Bartolik 

Amazon Web Services (AWS), the largest public cloud vendor, is aiming to lock in its partners who deal directly with end-customers. At AWS re:Invent last November, AWS CEO Andy Jassy reportedly urged partners to stop hedging and go all-in with AWS. “The reality is, we are going to direct business to our partners who are committed and who really understand the platform because our customers want partners who understand the details of our platform,” Jassy said, according to a ZDNet report.

Oracle is even more brazen, according to Jason Bloomberg, president of industry analyst firm Intellyx, who offers a stinging indictment in Forbes that the company is engineering underlying hardware to optimize for its software; is “tricking customers into using features they haven’t licensed,” and then using license audits to buy cloud options; and raising rates for using its software on AWS or Microsoft Azure. Hardly surprising that they’d rather their customers run Oracle applications on Oracle cloud, where there is greater likelihood of maximizing profits over the long term.

Read the entire article at https://www.cio.com/article/3239504/cloud-computing/maximizing-opportunity-of-cloud-options.html

Read the original blog entry...

More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.