Agile Digital Transformation

Agile Digital Transformation

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Agile Digital Transformation Authors: Liz McMillan, Pat Romanski, Jason Bloomberg, Elizabeth White, SmartBear Blog

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Concentric: Using AI to Transform Forecasting and Strategic Planning

An Intellyx Brain Candy Brief

For most enterprise organizations forecasting is one of those critical activities that takes a lot of effort and almost always falls short of the hoped-for results. They know, however, that if they can get their forecasts right, the positive impact on competitive advantage and top-line and bottom-line results is exponential. As a result, they have continued investing money and resources in this laborious, slow and imperfect process.

But what if there was a way to transform not only the way that forecasting takes place, but to make the results more accurate, actionable and impactful? This is the question that Concentric, a global provider of market simulation technology, sought to answer. The company has built a solution that enables organizations to simulate human behavior, unify analytics, forecast outcomes and predict market behavior.

This AI-powered capability enables organizations to create a dynamic view of the market and answer pivotal questions like which product features they should prioritize, which are the optimal customer touchpoints and how to increase distribution. Importantly, it takes the forecasting process beyond the realm of just finance and enables them to use forecasts strategically to make better and faster decisions in a rapidly shifting market.

Purpose-built to help enterprises accelerate and enhance the forecasting process, the company’s intelligence platform combines machine learning, agent-based modeling (to recreate a market), behavioral economics, network science and marketing analytics to create a more dynamic market forecast. This new type of forecast enables organizations to accurately predict future outcomes based on both their current activities and using various planning scenarios.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at [email protected].

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.