Agile Digital Transformation

Agile Digital Transformation

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Agile Digital Transformation Authors: Pat Romanski, Elizabeth White, Liz McMillan, Nate Vickery, Kevin Benedict

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Concentric: Using AI to Transform Forecasting and Strategic Planning

An Intellyx Brain Candy Brief

For most enterprise organizations forecasting is one of those critical activities that takes a lot of effort and almost always falls short of the hoped-for results. They know, however, that if they can get their forecasts right, the positive impact on competitive advantage and top-line and bottom-line results is exponential. As a result, they have continued investing money and resources in this laborious, slow and imperfect process.

But what if there was a way to transform not only the way that forecasting takes place, but to make the results more accurate, actionable and impactful? This is the question that Concentric, a global provider of market simulation technology, sought to answer. The company has built a solution that enables organizations to simulate human behavior, unify analytics, forecast outcomes and predict market behavior.

This AI-powered capability enables organizations to create a dynamic view of the market and answer pivotal questions like which product features they should prioritize, which are the optimal customer touchpoints and how to increase distribution. Importantly, it takes the forecasting process beyond the realm of just finance and enables them to use forecasts strategically to make better and faster decisions in a rapidly shifting market.

Purpose-built to help enterprises accelerate and enhance the forecasting process, the company’s intelligence platform combines machine learning, agent-based modeling (to recreate a market), behavioral economics, network science and marketing analytics to create a more dynamic market forecast. This new type of forecast enables organizations to accurately predict future outcomes based on both their current activities and using various planning scenarios.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).