Agile Digital Transformation

Agile Digital Transformation

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Agile Digital Transformation Authors: Jason Bloomberg, Liz McMillan, Pat Romanski, Elizabeth White, William Schmarzo

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Hybrid IT Landscape Crystallizes With VMware Partnerships

The big news from this week’s VMworld Conference, the massive customer gathering from enterprise virtualization VMware, is the vendor’s partnerships with cloud leaders and Google, as well as a closer relationship with Pivotal, a sister company under the massive Dell Technologies umbrella.

The Amazon deal is relatively straightforward. VMware VMs can now run on the Amazon AWS cloud, giving VMware customers (who include most large and mid-size enterprises) the ability to move workloads from VMware to AWS seamlessly.

Pat Gelsinger, CEO of VMware; Rob Mee, CEO of Pivotal; and Michael Dell, CEO of Dell Technologies and Chairman of the Board, VMware

Pat Gelsinger, CEO of VMware; Rob Mee, CEO of Pivotal; and Michael Dell, CEO of Dell Technologies and Chairman of the Board, VMware

This deal is a solid win for VMware and its customers, as it gives the vendor a well-articulated public cloud strategy, and it gives customers the ability to implement a broader range of combination on-premises plus public cloud scenarios, what we like to call Hybrid IT.

The biggest winner in the deal, however, is likely to be Amazon. Not only will the arrangement add directly to its not-insignificant bottom line, but Amazon will now be able to pick off VMware customers at its leisure.

In other words, while the VMware/Amazon deal may appear to reduce cloud ‘stickiness,’ or cloud provider lock-in, in reality AWS is as sticky as ever. Note in particular that the workload portability goes only one way. Once a customer checks into AWS, they don’t check out.

Lock-in issues aside, however, the main reason neither company thought to implement the ability to move native AWS workloads to VMware is likely because customers aren’t asking for this capability in sufficient numbers – and for those enterprises that would like AWS API compatibility in private cloud or on-premises environments, there are smaller vendors that are able to meet such a requirement.

It seems, therefore, that VMware penned this partnership deal, not because it wanted to, but because it had to. It needed a solid public cloud strategy to give its customers better Hybrid IT options, especially in the face of Microsoft’s move to build an on-premises Azure offering – what Microsoft cognoscenti are snidely referring to as its ‘VMware killer.’

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Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Microsoft and VMware are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.