Agile Digital Transformation

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Agile Digital Transformation Authors: Pat Romanski, Liz McMillan, Elizabeth White, Jason Bloomberg, William Schmarzo

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Hybrid IT Landscape Crystallizes With VMware Partnerships

The big news from this week’s VMworld Conference, the massive customer gathering from enterprise virtualization VMware, is the vendor’s partnerships with cloud leaders Amazon.com and Google, as well as a closer relationship with Pivotal, a sister company under the massive Dell Technologies umbrella.

The Amazon deal is relatively straightforward. VMware VMs can now run on the Amazon AWS cloud, giving VMware customers (who include most large and mid-size enterprises) the ability to move workloads from VMware to AWS seamlessly.

Pat Gelsinger, CEO of VMware; Rob Mee, CEO of Pivotal; and Michael Dell, CEO of Dell Technologies and Chairman of the Board, VMware

Pat Gelsinger, CEO of VMware; Rob Mee, CEO of Pivotal; and Michael Dell, CEO of Dell Technologies and Chairman of the Board, VMware

This deal is a solid win for VMware and its customers, as it gives the vendor a well-articulated public cloud strategy, and it gives customers the ability to implement a broader range of combination on-premises plus public cloud scenarios, what we like to call Hybrid IT.

The biggest winner in the deal, however, is likely to be Amazon. Not only will the arrangement add directly to its not-insignificant bottom line, but Amazon will now be able to pick off VMware customers at its leisure.

In other words, while the VMware/Amazon deal may appear to reduce cloud ‘stickiness,’ or cloud provider lock-in, in reality AWS is as sticky as ever. Note in particular that the workload portability goes only one way. Once a customer checks into AWS, they don’t check out.

Lock-in issues aside, however, the main reason neither company thought to implement the ability to move native AWS workloads to VMware is likely because customers aren’t asking for this capability in sufficient numbers – and for those enterprises that would like AWS API compatibility in private cloud or on-premises environments, there are smaller vendors that are able to meet such a requirement.

It seems, therefore, that VMware penned this partnership deal, not because it wanted to, but because it had to. It needed a solid public cloud strategy to give its customers better Hybrid IT options, especially in the face of Microsoft’s move to build an on-premises Azure offering – what Microsoft cognoscenti are snidely referring to as its ‘VMware killer.’

Read the entire article at https://www.forbes.com/sites/jasonbloomberg/2017/08/31/hybrid-it-landscape-crystallizes-with-vmware-partnerships/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Microsoft and VMware are Intellyx customers. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).