Agile Digital Transformation

Agile Digital Transformation

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Agile Digital Transformation Authors: SmartBear Blog, Pat Romanski, Liz McMillan, Jason Bloomberg, Elizabeth White

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A tech company CEO de-hypes digital transformation

ServiceNow’s new CEO, John Donahoe, provided a master class in how tech company CEOs should be talking about real-world digital transformation

It seems that every tech company CEO today is talking about digital transformation in some way. If it’s not in the company tagline, it’s top of mind and top of deck in every sales presentation.

The reason is simple: Every client CEO is thinking about digital transformation too—and buying anything they believe will help them stave off the threat of digital disruption.

For the vast majority of these technology CEOs, however, the use of the term digital transformation is opportunistic at best. Most are attempting to shove their square legacy technology into the round hole of “digital.” Dig a little bit beneath the surface, however, and the truth is laid bare.

The messaging, keynotes and marketing speak at ServiceNow’s Knowledge17 customer conference held last week followed the same pattern. Digital transformation was everywhere. That is why it was so refreshing to find that ServiceNow’s new CEO, John Donahoe, was willing to break through the hype and address the true essence of digital transformation.

Read the entire article at http://www.networkworld.com/article/3197004/leadership-management/a-tech-company-ceo-de-hypes-digital-transformation.html.

Disclosure: ServiceNow covered my travel expenses for this event, a standard industry practice. As of the time of writing, ServiceNow is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: ThinkStock.

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More Stories By Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.